Greek Women in Concern

Maggie Vasilyadis from New York cognized all about makeovers. Working in the cosmetics industry for nine geezerhood, she observed a distinguishable tendency toward more natural beauty merchandises. `` I saw this large modification coming, with a great deal of demand for natural wares, and desired to begin right offly, '' she explicates. So she downloaded a website builder from Rube! and maked her site in to a lesser degree a month, founding in January 2006 and sourcing wares by turning to merchandise mags and attending trade shows.

The Challenge: Essenceology.com is run on a really little budget, and Vasilyadis works on that portion clip while keeping her day business. She was n't thrilled with the designing restrictions of the site builder she selected and experienced her site could be cleaner and easier to sail.

According to ProStores concern consultant Richard Laurentius, the on-line beauty wares infinite is really herded, andEssenceology.com postulate some rudiments to last. `` Essenceology must hold a sophisticated web designing that will permit it to contend with the major beauty ware sites, '' he tells. `` The company is concentrate on a strong-growing niche in the beauty merchandises industry: natural and organic merchandises. Unlike her challengers, [ Vasilyadis ' ] merchandises are really passably priced. [ She ] holds a good optic for the types of beauty wares that are sought after, as she shops the universe looking for the best values. ''

The Solution: The fundamental word in the redesign appears to be lucidity The new site, tells Vasilyadis, maintains the clean expression of her old endeavor but adds many new features for consumers ' convenience, including clear descriptions of each merchandise and its utilization, along with better organisation of merchandises by family. The site besides captures more client and sales info for future merchandising endeavor. Check is seamless, applying ProStores ' interface with PayPal, and Vasilyadis can easily add wares as she encounters more that suit her premix.

`` I larned that I make n't need to make everything myself, '' Vasilyadis states. `` My expertness is in the beauty industry, not in making and projecting a site. With aid from ProStores, I was able to hold control over the designing and administrative options to make a site exactly as I projected it. With more professional designing, more consumers will rely the site, and there will be [ fewer ] abandoned carts. ''

Maggie Vasilyadis, 27
The Concern: Essenceology.com, New york

2006 Sales: $ 25, 000

Root: Entrepreneur Magazine